Trois For All changes its name and becomes Ornela Paris

You may have noticed: Trois For All is now called Ornela Paris. Rest assured right away — it’s the same brand, the same team, and the same care for your curls. One change: the name. We’ll explain why we made this decision, what is evolving, and most importantly, everything that remains exactly as before.

Trois For All or Ornela Paris?

Let’s put it simply: finding the right brand name has been a challenge since the beginning. At launch, Trois For All ticked all the boxes. It conveyed our concept: an express routine in 3 steps maximum, designed for the 3 main types of curls — wavy, curly, coily — with all-purpose products. A clever, concept-driven name that stayed true to our promise.

Why change a name that suited us?

Things got complicated when our development accelerated, especially internationally. “How is it pronounced? Trois, Three? Do we write it in numbers or letters? What was the name again?” All these little hesitations, when added up, muddled the message. We realized one thing: we needed to simplify.

Ornela: the obvious choice

Back to square one. Months of reflection, mood boards, ideas… until it became clear: the word you always remembered was my first name. Ornela.

At first, I hesitated — imposter syndrome, fear of putting myself forward. But after everything we have accomplished together, I am proud to fully embrace this adventure. A simpler, more personal, more assertive name. And the accompanying “Paris” says it all: our attachment to elegance and French know-how. Trois For All officially becomes Ornela Paris.

What changes: the name, nothing else

In concrete terms, the evolution affects the visible identity: the logo, the website name, the URL, and gradually, the packaging. It’s a surface change — not a fundamental one. We know it may have confused those who have followed us from the start; that’s precisely why we are taking the time to explain everything to you here. You are in the right place: Ornela Paris is Trois For All.

What doesn’t change (that is, the essentials)

• Same team, driven by the same passion for textured hair
• Same products, with unchanged formulas
• Same factory and French manufacturing
• Same bottles and their book-shaped design
• Same commitment: clean, vegan, over 97% natural origin, rated Excellent on Yuka (we tell you all about it in our foundations)
• Same brand colors and the same universe
• Same website (the one you are reading right now)
• Same favorite packs, available in the same place

Our iconic Trois For All range gains its identity

Good news: Trois For All is not disappearing. The name becomes that of our signature routine — the 3 essential products that built our reputation. In other words, Ornela Paris is now the brand, and Trois For All is its iconic range, finally gaining its own identity within the brand. The best of both worlds: an embodied brand, and a cult routine that keeps its name.

The same care, the same routine

Nothing changes in your bathroom either: you will find the same care for curly, frizzy, and coily hair, with unchanged formulas. The gentle shampoo that cleanses the scalp without drying it out, the nourishing mask, the hydrating cream treatment with or without rinse — also perfect as a conditioner — that detangles and defines, and the gel that sculpts curls with a lovely shine. Always made with broccoli oil, flaxseed, chestnut, and mango butter, without silicone or parabens. Active ingredients that coat the hair fiber and adapt to every hair type — the same promise of exceptional hair care.

Find your essentials

Your must-haves haven’t changed — same formulas, same 3-step ritual.

Frequently asked questions

Trois For All and Ornela Paris, is it the same brand?

Yes. Ornela Paris is Trois For All: same team, same expertise, same 3-step routine. Only the name is changing.

Are the products and formulas changing?

No. Your care for curly, frizzy, and coily hair retains exactly the same formulas — natural, vegan, and made in France. Same bottles, same textures, same fragrance.

Where can I find my favorite hair care products?

In the same place: on ornela-paris.com. Your packs and essentials — shampoo, mask, cream treatment, and gel — remain available under the name Ornela Paris (formerly Trois For All).

In a word

Choosing a name is never simple. But this one, we embrace with pride. One change, the name; and still the same promise: exceptional hair care for our curls. Thank you for being here from the beginning — and welcome to Ornela Paris (formerly Trois For All). 💛